Trends .
Fujitsu has launched a new technology that transfers coupons or links to websites with more information to TV viewers' smartphones during advertising breaks. ...read more
The iPhone app from the New York start-up Moment aggregates related photos, videos and tweets from different social networks and organises them into multimedia albums. ...read more
The provider of location-based services Gettings offers companies the chance to book mobile advertising campaigns in stores that playfully connect their customers to brands. ...read more
The company "Expect Labs" develops software modules that analyse the spoken words in telephone calls or video chats and automatically provide the users with relevant information in real time. ...read more
FlipBoard offering "social catalogs" with integrated shopping features. ...read more
The New York start-up Swarm provides retailers with a cloud-based web platform that enables them to send their customers mobile offers in real time. ...read more
The online marketplace Poshmark lets users of its iPhone and iPad app browse, buy and sell certain products during so-called "posh parties". ...read more
"TapIn" is an app that lets users stream videos to the web in real time simply by clicking on a button. ...read more
An iPhone and Android app called "Grafetee" from the Finnish company Rakettitiede enables users to create feeds for their favourite locations. ...read more
The Californian start-up DabKick offers a mobile app that makes it easy for users to share photos on their smartphones with the people they are talking or chatting to. ...read more
The start-up payvia makes it possible to pay on the web simply by entering a mobile phone number. The service will be made available to developers of mobile and web applications, as well as online retailers. ...read more
Best Practice The Berlin-based app developer Loui App has developed a new mobile interface for Facebook that allows users to search through friendlists and content on the site based on criteria such as relationship statu ...read more
Best Practice In order to appeal to a younger target group, the ING-DiBa bank, which is the official sponsor of both the German Basketball Federation and star player Dirk Nowitzki, recently gave visitors to basketball ev ...read more
Best Practice The South Korean supermarket chain E-Mart recently made special lunchtime offers via QR codes to shoppers in a campaign called “Sunny Sale”. The codes were distributed at 13 locations and could ...read more
Best Practice The gaming network Zynga is now including advertising brands directly into its mobile app “Draw Something” and letting users draw the brand names. The app shows users words that they have to tur ...read more
American Express is using the app "MyOffer" to send its customers offers in real time. ...read more
To promote Nike's "Make It Count" campaign, JWT Mexico recently launched an auction site that enables users to bid for products using the amount of kilometres they have run instead of money. ...read more
MLOVE Trends. PayPal and Cumberland Farms recently teamed up to develop an app that enables users to both pay for their petrol and get discounts on it. ...read more
MLOVE Trends. JoynIn offers an app that enables users to get special deals in bars or restaurants based on the number of people they go out with. ...read more
MLOVE Trends. Alohar Mobile has developed an app that automatically tracks users via GPS and Wi-Fi without them needing to check in. ...read more
MLOVE Trends. LOVE Labs has set up a digital poster in front of a window, allowing passers-by draw on it by scanning the displayed QR code. ...read more
MLOVE Trends. Google presents the prototype of multifunctional augmented reality glasses. ...read more
Toyota launch a smartphone app called "Adventure Discount App" which enables users to discover the most adventurous locations in Belgium and earn discounts. ...read more
Barclays Bank in the UK recently launched a mobile app called "Pingit" that makes it easier for customers to carry out payments via smartphone to the contacts in their address books. ...read more
Condé Nast has set up an interactive poster wall in New York that enables passers-by to buy cosmetics directly on their smartphones ...read more
