Winning Products With Mobile Scratch Cards
Best Practice
The provider of location-based services Gettings offers companies the chance to book mobile advertising campaigns in stores that playfully connect their customers to brands.
Using the mobile app from “Gettings Explore”, customers can scan the barcode on a previously selected product in a participating store and then receive a virtual scratch card with which they can try to win the respective product.
If they’re lucky, the customers will then get a coupon that they can redeem at the checkout for the product.
Source: gettings.de
Initiator: Gettings GmbH, Germany
Check out the full version of MLOVE Mobile Trend Report here!
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