Trends .
At selected branches of McDonald’s in Europe, smartphone users can now wirelessly recharge their phones while eating their meal. ...read more
Volkswagen has teamed up with Google and the creative agency Deutsch and launched a smartphone app called "Smileage" which measures the fun factor of every car journey. ...read more
HTC offers an extra telephone called the "HTC Mini" which is supplied together with the "Butterfly" smartphone. ...read more
The new Foursquare iPhone application "Foursquare for Business" allows shop owners and businesses to share local updates, access a list of recent visitors and their comments, and track analytics. ...read more
“Scanimalz” are plush animal toys with a QR code that can be scanned to launch an adventure with the toy in a smartphone game. The app is freely available for Apple and Android devices. Games can be activated ...read more
Duane Reade now gives its customers the chance to play the augmented reality game "Ingress" in its stores. ...read more
The app Drive Kit Plus enables Mercedes drivers to extend their car's infotainment system with the help of an iPhone. ...read more
McDonald's is offering its Australian customers a app called "TrackMyMacca's" that uses GPS and image recognition to provide information on the origin of the ingredients used. ...read more
Lingerie company Delta has exploited the automatic deleting feature for messages in Facebook's chat ...read more
"SoundTracking" is a mobile application for Android and iPhone that enables smartphone users to share their music automatically on Twitter. ...read more
The Californian online dating platform Tagged now offers a mobile application called “Sidewalk”, which allows users to capture and share interesting places and events in San Francisco. “Sidewalk” ...read more
The menswear specialist Hointer from Seattle gives customers in its store the chance to order selected jeans and trousers directly to the fitting room from their smartphones. To ensure that customers have a good overview ...read more
The London-based start-up Bloom.fm has launched a music streaming service that specialises in smartphones. The service aims to offer both music on demand and automated radio. Users of the iOS app are greeted by a navigat ...read more
The British non-profit organisation Leukaemia & Lymphoma Research lets the participants of its “Pledgeit” campaign challenge their friends to do things for a good cause. People first have to sign up via ...read more
The Canadian start-up Checkout 51 offers an app for mobile couponing that enables users to get discounts on certain brands at a variety of supermarkets even if they don’t have coupons. With “Checkout 51” ...read more
“popSLATE” is a protective case for Apple’s iPhone and it provides a rear-facing 4-inch E-Ink display. E-Ink display technology only needs power to change images and can therefore run for a long time on ...read more
Air France offers a mobile app called "Music in the Sky" that enables passengers to discover new music by pointing their smartphone camera towards the clouds. ...read more
"Pirq" is a loyalty program that doesn't demand users to immediately install a mobile application and allows business operators to invigorate sales ...read more
"Eevoo" is a mixture of a strategy game and Foursquare for smartphones, using real maps as the playing area and featuring augmented reality to overlay gaming contents onto smartphones. ...read more
Macy's flagship store in New York is now getting its own navigation app that enables customers to find their way around the various floors more easily. ...read more
For the launch of his new album "18 Months", the British musician Calvin Harris has teamed up with the digital agency We Make Awesome Sh to offer a mobile app that enables users to listen to all the songs for free. ...read more
Lexus has launched print advertising for the "Lexus 2013 ES" in which the car's colour can be changed, the headlights turned on and off & its interior displayed – all to music. ...read more
The British cider brand Strongbow has fitted bottle caps with RFID chips that trigger a variety of events in their surroundings. ...read more
As part of its "Mercedes-Benz #YOUDRIVE interactive ad campaign", the car manufacturer gave UK viewers of Mercedes Benz TV the chance to decide in real time how a TV commercial should continue. ...read more
The start-up Canopy has developed an iPhone case called "Sensus" that enables users to control the device from the back using their fingers. ...read more
