Quantified self in the mobile era
How many minutes every day do you spend on walking? And on the bus or train? How many store windows with products that might interest you do you just walk by? And how many posters do you see for shows you might like that you just don’t remember the day after? We don’t know, and neither do you, and that sucks. Our product, archify, helps you track every step you take on the web, and all the content you create and consume on social media.
But if we’re looking towards the future, if we combine our technology and concept of a quantified self with the mobile ecosystem, your own insights on your life can be truly astonishing. A quantified self is a concept in archiving that states everything we do can be tracked and quantified, for our own personal use, anytime and for everything we see and interact with, It works great on the web, but think how incredible it can be on mobile. 
Imagine at the end of each day, getting a daily summery of all that’s happened to you, all the things you might have missed, and all the things you might want to remember, without you needing to document it. And beyond that, think about the ease of recalling and reviewing the things you’ve seen while being outside, showing your friends that cute pair of shoes you walked by or inviting your spouse to a concert you saw the flyer to through Facebook, with a flick of a touchscreen.
And it doesn’t stop there, why not quickly and easily remembering that dish you loved at that one restaurant (automatically) and easily helping you order it for takeout a week later. Your phone will be able to passively sense who you meet, what posters you see on the street, products in store windows you might like and even automatically take photos of special moments you didn’t even realize were worth documenting, like the first time you meet the love of your life, without even knowing it’s her. Think about documenting your entire life and everything is extremely searchable. Truly a quantified self.
by Max Kossatz, archify
Max spent the mid-90s in New York building The Thing, a Community and Internet provider for Artists. Back in Austria he has been a member of various supervisory boards and held management and executive positions in the Internet-, Mobile Services-, and Retail-Business. Max studied at the University of Applied Arts Vienna under Peter Weibel, and has participated in various national and international exhibitions, including the Venice Biennale. Before archify Max was CEO & co-owner of DKS, which provides market and opinion data by analyzing online discussion boards, blogs, web pages and social communities. In December 2010 he founded archify together with Gerald Bäck.
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