Melting future Companies
How to help melting future companies to build our future by understanding and melting together the material and immaterial assets.
Speaker: Miikka Leinonen – author , speaker, creative director
In his “Melt” theory, M-Forum speaker Miikka re-conceptualizes companies as entities with material and immaterial assets, and that we need to facilitate the melting of these two worlds in order to “help companies build our future“.
He explained that the problem lies in the fact that companies today do not yet understand the immaterial world, as their history is built upon the material world. On elaborating the material world vs the immaterial world: “the material world consists of objects, materials,” and is therefore bound by finite limits, “a world of scarcity”. On the other hand, the immaterial world consists of “emotions, competences, knowledge” and therefore has infinite possibilities, “a world of abundance – of what cannot be measured”.
Miikka stated that companies need to come up to speed in understanding the immaterial because the material world is shrinking, and our needs are becoming more immaterial. At the same time, technology (internet, social media and services) is rapidly making the immaterial world more tangible and accessible, melting these two worlds of the immaterial and material.
In order for companies to blend the immaterial world into the material world, Miikka urged companies to be “fluid in thinking, to be open and not to be too structured”.
Check out the MELT web site for more info on this creative canvas concept.
Text by Miho Tanaka
Photos by Karin Janig for Heisenberg Media
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