Jeremy Abbett is a pioneer of digital media and at MLOVE ConFestival Europe 2014, he gave an inspiring and entertaining talk about service design & creativity.
The internet has changed. It used to be hard to do things, but now it’s really simple to do things. It was about functionality, but now it is about desirability.
He continued:
“Basically we’re coming at the end of an era. That’s why you see so much press against the new companies like Google. For 600 years Germany was dominant, because of Guttenberg. The printed press was invented here and then all of a sudden 600 years later the internet came around. All of a sudden all these companies are based on scarcity, because the print is based on scarcity. People have it or they don’t. All of a sudden we have this abundance, an abundance of the internet. That’s why you have so much German ‘Unruhe’, everything is very mixed right now. That’s why you have a lot of stuff happening and I think people are worried, people are losing jobs, but there are new jobs being created. But it’s also a great opportunity to do things and that’s really important.”
The world has changed a lot. We’re under a huge transition of things. All of a sudden companies are losing revenue, losing people, losing talent. All of a sudden there are new companies being started up. I think that means there is a huge challenge for companies to actually do great things today.
Jeremy Abbett is a believer in those that can think and make. His belief comes in the form of his own personal experience starting several ventures that found their genesis at the intersection of design and technology. He continues to explore the intersection of design and technology in his latest position at Google.
Previous to Google Jeremy was the Design Director responsible for developing the branding and user-experience for mobile start-up Stuffle. In it’s short life, Stuffle has won a Webby Award, Lead Award, Lovie Award as well as being recognized by Apple as one of the best apps in 2012.
Jeremy also founded Fork Unstable Media in 1996 (with three projects that were acquired by the Museum of Modern Art – San Francisco and a game that enraged the British Monarchy to his credit), was a founding post-graduate student at Interaction Design Institute Ivrea and was an award winning creative director at several creative agencies.
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