Martin Lange, mobile Shopper – armed to charmed
More than anything and at the highest level, mobile is about one thing: Communication. Whether its how we communicate with our friends & family, or how brands communicate their product, communication is at the heart of each & every marketing (and mobile) endeavor. Communication must be broken down into the basics. It does not matter whether we are talking about fostering connections or commerce.
“Some marketplaces never change, even if technology has entered,” says Martin Lange, Executive Marketing Director of Mobile@Olgivy. Location is everything in retail and now location is in your pocket. It is on your phone. And people still use the opinions of their peers to make decisions about the products they want to buy. The journeys of consumers are no longer linear. They can begin at any time, and companies need to adapt and prepare.
Some marketplaces never change, even if technology has entered.Martin Lange
Executive Marketing Director & Global Lead of Mobile@Ogilvy, OgilvyOne Worldwide
As Executive Marketing Director Martin enjoys multiple responsibilities within Ogilvy. He leads and oversees digital projects for international key accounts as well leading the global mobile practice across the Ogilvy Group, Mobile@Ogilvy. In his role as lead for the mobile practice he is responsible for integrating mobile marketing programs into the business programs for Ogilvy’s global clients. He acts as facilitator, coach and strategist both for internal stakeholder as well for clients.
Martin joined Ogilvy New York in Summer 2010, prior to which he was Managing Director of argonauten G2, Berlin. He started working at argonauten G2 in 2002 servicing accounts like Bacardi and Bayer-Schering helping them gain international digital standing. After having spent one year as external consultant for e-communications at Coca-Cola Germany, he thereafter led the Berlin office to become their lead digital agency in Germany.
In his career Martin oversaw international digital programs and initiatives for brands like Coca-Cola, Pernod-Ricard, Volkswagen, Allianz, UBS, Grohe, La Prairie and the Berlin Philharmonics.
Martin holds a degree as “Diplom Kaufmann” (equivalent to MBA) from the Westafälische-Wilhelms University in Münster, Germany.
His speaking engagements around the digital landscape and mobile marketing specifically range from the Cannes Advertising Festival, the Golden Drum Ad Festival to AdTech in San Francisco.
As much as work has defined Martin’s last years he enjoys true rock music as well as the outdoors, above the water and below.
Martin Lange Interview
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