Ariel Geifman, 6 Facts You Need to Know about Mobile Ads

For the first time in the history of MLOVE, the ConFestival took place at the newly build Future City Campus in Hamburg HafenCity. The temporary FutureCity Campus is an installation built out of sea containers filled wit ...read more

When it comes to native apps versus mobile web the question is not what we prefer, but rather what is available. The answer; however, can be found in the outcome, or reality, that has been created in the battle between n ...read more

Whether we like it or not, the world around us has become obsessed with sharing every moment with everyone. Entire lives are documented to the minute and shared on every platform possible: Facebook, Twitter, Instagram, e ...read more

I bet most of you wished if your phone/tablet had Windows Mobile when you saw those tiles and its sleekly interface for the first time. Well, I did 😛 But it is so good to be true! All I could do was to get a skin/them ...read more

Experience design is borne out of the need to do things better, but approaching it through anger and frustration – or as a singular entity – will get you nowhere. To create anything for people, there needs to be cohe ...read more

MLOVE speaker Mark Curtis is the Chief Client Officer of Fjord. Prior to the upcoming MLOVE ConFestival Europe (June 27-29) he found the time for this brief interview. MLOVE: Mark, we are looking forward to meeting you a ...read more

The way we target consumers through television doesn’t hold up online. And the idea of reformatting banner ads to be “optimized” for mobile devices is ludicrous. Yet this is the way brands are targeting mobile user ...read more

CMOs are challenged to keep up with the pace of innovation in digital services and social media: Is my brand conversational? Do I need shoppers to “like” me? Should I treat so-called consumers more like people? Is in ...read more

So how can you grab opportunities to accelerate your company to the next level in mobile? A question asked by founders and CMOs alike – charged with pushing a mobile strategy with engaging user experiences. We experien ...read more

40 million, 850 million – these are impressive numbers if you look at the current amount of new users or users in certain social networks such as Google+ or Facebook. ...read more

More than anything and at the highest level, mobile is about one thing: Communication. Whether its how we communicate with our friends & family, or how brands communicate their product, communication is at the heart ...read more

Changing the future begins with changing perceptions and behaviors. Is it easier than we think? “The vital ingredient for success in evolution is cooperation,” says Jonathan MacDonald, Founder of Every Single One Of ...read more

The possibilities with mobile are endless. Now it is only a question of how we put the power of mobile into the hands of everyone. “Mobile is still a luxury,” says Corvida Raven, part of the TED staff and founder of ...read more

Principal Research Analyst, MediaMind In his role, Ariel provides insights and analysis to the online advertising community on industry trends, advertising effectiveness and performance benchmarks. He´s authored numerou ...read more

Volkswagen has successfully implemented brand initiatives through taking the sales process online and mobile. In 2009, the Volkswagen Golf GTI was the first automobile to be launched digitally. Over 5 million downloads e ...read more