Teen Camp – A Voice for our Future
On April 2011, the Design Thinking School at the Hasso-Plattner Institute in Potsdam has been challenged to design an attractive venue for the teenagers of the MLOVE Confestival that would enable them to actively create the future of mobile communication.
With this challenge in mind, two teams of 10 interdisciplinary students, experts in Physics, Cultural Management, Design, Psychology, Film, Economics, Education and Multimedia went through a 6 weeks project whose results where part of the MLOVE TeenCamp 2011.
During this time, the teams applied the Design Thinking process to the challenge. First they went through a phase of understanding and observing: with a 360 degree Research that included interviews with the MLOVE partners and its collaborators; with experts in development psychology and mobile media; group interviews with teenagers, questionnaires, participatory observation in museums and other cultural venues; internet and biblio- graphical research.
MLOVE Teen Camp was a blast!
It was awesome to get to know so many cool new friends from all around Europe!
Antonia Neidhardt
The goal of the MLOVE Teen camp was to provide a fun event for the teenagers where they can think about the future of mobile communi- cation in a playful manner. The results of the teen-camp were presented in a teen panel on stage at the MLOVE ConFestival.
Insights from MLOVE Teen Camp
Teenagers use social networks, Chats, SMS and Mails to share their thoughts, dreams and wishes with their best friends. Most teenagers are Smartphone owners.
Teenagers find it cool when their friends have the same Smartphone.
Boys and girls use their Smartphone and apps differently:
Boys play more games on Smartphones than girls do. Girls have a stronger need to express their feelings with friends on social platforms, for instance.
In the Future, teens wish for more innovation and cheaper rate plans and devices – plus they wish to have an undestroyable cell phone and a laser screen instead of a display.
After three days of MLOVE, observing workshops, speeches, teens and adults; speaking to many different people about their opinions and expressions, many more insights have been gained that help for a further development of the MLOVE TeenCamp conference design for 2012.
The Teencamp Summary
- MLOVE Teen camp is a changing life experience.
- The adults loved the teenager in the open space – more mixed programming is desired
- Parents support the educational approach
- The venue can be even more wild and crazy!
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