Service design in the era of hyper-connectivity
MLOVE speaker Mark Curtis is the Chief Client Officer of Fjord.
Prior to the upcoming MLOVE ConFestival Europe (June 27-29) he found the time for this brief interview.
MLOVE:
Mark, we are looking forward to meeting you at the MLOVE ConFestival Europe. What is on your mind, what can we expect from your presentation?
Mark:
Over the next five years, the way in which we experience the world around us will change significantly. The evolution of the internet of things will blend the real and digital environments and we will enter the age of hyper-connectivity.
This is an advanced age of connectivity that will embrace the digitization of everything. More devices will communicate with each other and the internet with each receiving, processing, displaying and creating vast amounts of data. Time and location layering will change the shape of content and interaction, and interfaces will become more human through voice and gesture.
MLOVE:
What does this mean for the user?
Mark:
These trends will push the user to become the operating system and present service designers with challenges around designing for invisibility as smart systems become the epicenter of daily life.
MLOVE:
Do you have a vision of how design through mobile could change our future for the better?
Mark:
The shifts that I mentioned also have far wider socio-economic implications. Seamless service design and hyper-connectivity will spark a revolution of responsibility where people are far more in control of their own health, wellbeing and education than ever before.
My talk will highlight the pivotal role service design will play in shaping this new environment and discuss how it will, in turn, lead to the birth of a much more responsible society.
Comments
MORE Communication STORIES
For the first time in the history of MLOVE, the ConFestival took place at the newly build Future City Campus in Hamburg HafenCity. The temporary FutureCity Campus is an installation built out of sea containers filled wit ...read more
When it comes to native apps versus mobile web the question is not what we prefer, but rather what is available. The answer; however, can be found in the outcome, or reality, that has been created in the battle between n ...read more
Whether we like it or not, the world around us has become obsessed with sharing every moment with everyone. Entire lives are documented to the minute and shared on every platform possible: Facebook, Twitter, Instagram, e ...read more
I bet most of you wished if your phone/tablet had Windows Mobile when you saw those tiles and its sleekly interface for the first time. Well, I did 😛 But it is so good to be true! All I could do was to get a skin/them ...read more
Experience design is borne out of the need to do things better, but approaching it through anger and frustration – or as a singular entity – will get you nowhere. To create anything for people, there needs to be cohe ...read more
MLOVE speaker Mark Curtis is the Chief Client Officer of Fjord. Prior to the upcoming MLOVE ConFestival Europe (June 27-29) he found the time for this brief interview. MLOVE: Mark, we are looking forward to meeting you a ...read more
The way we target consumers through television doesn’t hold up online. And the idea of reformatting banner ads to be “optimized” for mobile devices is ludicrous. Yet this is the way brands are targeting mobile user ...read more
CMOs are challenged to keep up with the pace of innovation in digital services and social media: Is my brand conversational? Do I need shoppers to “like” me? Should I treat so-called consumers more like people? Is in ...read more
So how can you grab opportunities to accelerate your company to the next level in mobile? A question asked by founders and CMOs alike – charged with pushing a mobile strategy with engaging user experiences. We experien ...read more
40 million, 850 million – these are impressive numbers if you look at the current amount of new users or users in certain social networks such as Google+ or Facebook. ...read more
More than anything and at the highest level, mobile is about one thing: Communication. Whether its how we communicate with our friends & family, or how brands communicate their product, communication is at the heart ...read more
Changing the future begins with changing perceptions and behaviors. Is it easier than we think? “The vital ingredient for success in evolution is cooperation,” says Jonathan MacDonald, Founder of Every Single One Of ...read more
The possibilities with mobile are endless. Now it is only a question of how we put the power of mobile into the hands of everyone. “Mobile is still a luxury,” says Corvida Raven, part of the TED staff and founder of ...read more
Principal Research Analyst, MediaMind In his role, Ariel provides insights and analysis to the online advertising community on industry trends, advertising effectiveness and performance benchmarks. He´s authored numerou ...read more
Volkswagen has successfully implemented brand initiatives through taking the sales process online and mobile. In 2009, the Volkswagen Golf GTI was the first automobile to be launched digitally. Over 5 million downloads e ...read more
