In-Store Interaction Through Mobile Real-Time Deals
Best Practice
The New York start-up Swarm provides retailers with a cloud-based web platform that enables them to send their customers mobile offers in real time.
The web platform is integrated into the respective store’s Wi-Fi network so that customers don’t have to install any mobile apps. Customers who connect their smartphone to the network automatically see the app that they can open to receive offers from the store.
What’s more, Swarm gives retailers the option of checking out online price comparisons and then making their offers to customers based on the results.
Source: swarm-mobile.com
Initiator: Swarm, USA
Check out the full version of MLOVE Mobile Trend Report here!
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